/ For creators & press
The kit.
You found this page on purpose, which means we already like you. Here's everything you need to talk about HECK in your own voice — or get a piece in your hands.
/ The one-liner
HECK is a four-letter swear that turns out to be a four-word vow.
Honest · Embodied · Connected · Kind
A small merch line under the Ominous Positivity Collective. Made for the soft-hearted and sharp-eyed — people who are currently going through it and choosing to be decent anyway. Printed and fulfilled on demand by Tapstitch (offices in LA and China, production mostly out of China). We say it out loud — "Honest" is the first word on the tag.
/ How we talk
Ominous, but kind.
- Yes: dry, warm, slightly conspiratorial. Acknowledges that things are hard before promising anything.
- No: hustle-core, "good vibes only," exclamation marks, the word "premium."
- Phrases that are ours: "what the HECK," "currently in HECK," "the bar is in HECK," "HECK are you in it?"
/ Seeding requests
Want a piece?
We send a small number of pieces to creators whose work we genuinely like. Tell us:
- Where you make stuff (links, handles)
- The phrase that hits hardest for you and why
- Your size + shipping address
No content quota. No required hashtag. If you wear it and it makes its way in front of a camera, tag @ominouspositivitycollective so we can see it.
Request a piece/ Your code
Get your own discount link.
Once we've connected, you get a personal code (e.g. JAMIE) and a sharable link that auto-applies it at checkout. Format:
heckyes.fun/?code=YOURNAME&src=yourname
Drop the link in bio. We see exactly what you drove. You earn the gratitude of the soft-hearted.
/ Photos
Product shots live on each product page — browse the shop and right-click anything. A proper press-kit zip is in the works. If you need something specific now, just email us and we'll dig it up.